ABSDOOR Focused on Digitization for Sustainability
Continuing its production activities in Kayseri OSB, ABSDOOR Steel Door, on the one hand, updates its existing products according to technological innovations, on the other hand, adds new products to its structure. Focusing on growth both in product quality and diversity, production capacity and export market, the brand accelerated its investments in digitalization and mechanization to ensure sustainability.
ABSDOOR Steel Door, which produces steel doors, fire exit doors and security doors, has directed 40 percent of its production to the domestic market and 60 percent to exports. The company, which was established in 2005 to carry out marketing activities and has been producing since 2012, has recently accelerated its R&D studies to develop products in European standards. In his statement to DÜNYA, ABSDOOR Steel Door Chairman Köksal Kaya said, “We want to create a wider product range and become the leading brand in the sector by preserving the principles of quality, safety and aesthetics. Based on customer satisfaction, we aim to grow our brand, domestic market and export turnover by always following new technologies and continuing our R&D studies. In order to ensure the sustainability of our growth, we have turned our route towards digitalization and mechanization. Projects and investments in this regard are on our agenda,” he said.
Reached 20 Million TL Turnover
ABSDOOR currently exports to many countries such as Bulgaria, Romania, Bosnia and Herzegovina, Serbia, as well as Iraq, Egypt, Libya, Tunisia and Kenya. The brand, whose target is European countries such as Germany, France, Netherlands, Belgium and Italy, made a turnover of approximately 20 million TL in 2020. Stating that they aim to exceed 25 percent of the current turnover in 2021, Chairman of the Board of Directors. Köksal Kaya said, “In 2020, we exported around 1 million 250 thousand dollars. We want to reach an export figure of 2 million dollars by the end of 2021. We are in an effort to increase the export turnover per kilogram, thus making a greater contribution to the country’s economy, and to prepare an environment where there will be no competition in price, and competition in quality and turnover is targeted.”